Hogan Assessment Systems Launches New Brand
Hogan Assessment Systems unveiled a
sweeping transformation of its corporate identity and product line up.
Hogan's new charismatic brand is a representation of the company's
innovative ideas and masterfully-designed products and services.
"Our
brand is a trusted symbol that stands for quality and innovation in
personality assessments," added Robert Hogan, President of Hogan.
"Today, we're giving our brand a charismatic look that reflects who we
are and differentiates us in the highly saturated market of personality
assessments."
The most significant change of the new Hogan logo is
that it now reflects a shortened company name from the former "Hogan
Assessment Systems" to "Hogan". The logo and new, sleek design
application is now featured on the company's website and product lineup.
"In recent years, we have experienced substantial international and
domestic growth by creating ground-breaking assessments, expanding our
report offerings, and advancing our technology platform." said Natalie
Tracy, Director of Marketing and PR. "We are excited to introduce a
brand identity that not only reflects these milestones, but also
identifies with the charisma and personality of the Hogan name."
Over Hogan's rich 30 years history, the company has made significant advances in the world of personality assessment:
•
In 1980, Dr. Robert Hogan introduced the Hogan Personality Inventory as
the first measure of normal personality designed specifically for
business applications.
• Hogan provides assessments around the globe in over 30 languages.
• Over half of the Fortune 500 companies have used the Hogan assessments.
• Performance data are available for more than 400 jobs from entry-level to executive leadership.
•
In 2007, Hogan released the Hogan Business Reasoning Inventory as the
first cognitive assessment measure that identifies decision-making
style in a business environment and predicts occupational success.
•
The comprehensive suite of assessments now includes the Hogan
Personality Inventory (normal personality), the Hogan Development
Survey (derailing tendencies), the Motives, Values, Preferences
Inventory (values inventory), and the Hogan Business Reasoning
Inventory (cognitive ability).
With a fortified market position
and expanding global distribution, the new brand makes a bold statement
about Hogan's strength as the standard for research-based personality
assessment.
About Hogan
Hogan Assessment Systems is a global
personality assessment provider that focuses on employee selection,
employee development, and talent management. Hogan specializes in
implementing selection systems to identify high potential candidates
for targeted positions and leadership development tools to help
emerging leaders realize their full potential. Hogan's assessments can
be administered in multiple languages and are available a
state-of-the-art internet platform, giving customers accurate feedback
within seconds of completion.
