Senior Brand Manager (SBM1209)

Our client is a prestigious company in the FMCG sector.


Responsibilities:



• Contributes to the whole corporate brand portfolio strategy and meets its requirements;
• Defines brand positioning in terms of all marketing mix components i.e. product/ packaging, price, distribution, communication / promotion;
• Convey brand strategies to all functions and staff involved in developing brand market position;
• Defines brand annual price, product / packaging, distribution and communication / promotion plans;
• Defines objectives per project and allocates resources to projects;
• Allocates resources to annual plan projects sufficient for their effective and successful implementation;
• Set ATL and BTL Campaign objectives in keeping with brand strategy and annual plans;
• Actively participates in regular S&D / marketing meetings, negotiates objectives and discusses plans with S&D.




Requirements:

• At least 4 years of marketing experience, with proven success
• University graduate, preferred degree in economics
• Very strong mastery of brand and project management tools 
edgeable of advertising development principles, with success examples
• Very good understanding of research tools
• English language - advanced level

To apply for this job, please send your resume and a motivation letter at , mentioning the code of the position.