During everyday social interactions, people try to influence how others view them. Some people make this effort deliberately, while others do so unconsciously. In social psychology, this behavior is called impression management. This article explores what impression management is, who impression managers are, and why it matters.
Impression management is the process of trying to control the impression others have of you.1 It’s an intentional attempt to influence your reputation, or how you seem to others. If you want to seem friendly, you’ll probably make eye contact, smile, start a conversation, use people’s names, and remember details about their lives. An impression manager chooses to present in a certain way to create a specific image of themself.
“Impression management has a lot of advantages,” said Alise Dabdoub, PhD, director of product innovation at Hogan Assessments. “It can help you get a job, do better in the workplace, make sales—all kinds of things.”